The tradition of the military coin is one of considerable question. Most people will give the credit to the United States Army Air Service which is another name for what is now the United States Air Force. Although most non-military do not know the story of the military coin, the men and women who serve [...]
The monetary value may not be very high for military challenge coins however, the keepsake value is worth more than you could ever pay for this coin. These coins have been called by many names: military unit coins, commander’s coins, honor coins, and pride coins just to name a few. The names all fit because [...]
Unit coins or Challenge Coins were originally created by the military to signify pride, honor, service, unity, morality and friendship among its members. it has now extended its reach to include law enforcement, police, fire departments and rescue units.
How do you get customers to identify your products or company from other businesses offering similar services? If you’re selling your products online or offline it’s hard to gain the trust of your customers. Online is more difficult because you don’t meet your customers face to face. Branding helps win loyalty and trust from your [...]
Most businesses forget about trying to brand their company because they haven’t thought how it may boost their profits. Instead they continue to run their business day to day without thinking how it will stand out from similar businesses that offer the same items or services.
Businesses are always concerned about building a brand so they can easily and instantly be recognized by their customers. One obvious example of how effective branding can be is by looking at the example of the Coca Cola brand. Visit almost any country in the world and it’s citizens will know what Coke is and [...]
Military challenge coins tend to be one of the most reproduced militaria related items on the market. This may be due to their increasing popularity as they are used for all kinds of organizations that are not specifically associated with the military. These include police and fire departments, church and scout organizations.
Designing your own challenge coin can be difficult, especially if it’s your first time doing it. You might have a plan in mind of how your coin will look, but once you draft it onto paper, it may look totally different to what you imagined. It helps to have an artistic eye when facing this [...]
Challenge coins are not only for the military—they can represent any organization such as police, schools, fire departments, weddings, colleges, and other groups. Not only can you create your own coin with the design of your choice, but you can even start a collection or trade them.
The original purpose of the challenge coin was to recognize the outstanding acts of Special Forces, boost their morale and build camaraderie. Today challenge coins are used by all military, law enforcement, fire department and rescue units.
When there are many organizations that look similar it’s difficult for yours to stand out amongst them. You need to create a lasting impression in the minds of your members as well as potential members who wish to join. Building a brand identity has become a necessity for many organizations because they want to stand [...]